So, you may already have an agent, but do you have a publicist? Last summer, I had a chance to meet Dana Kaye, a publicist, at the Writers Block Party (a gathering of Chicago Writer’s Association and In Print Writers). She talked about the services she and other publicists can provide to authors. Independent authors who don’t have marketing backgrounds certainly may want to consider hiring a publicist. Literary agent Carly Watters says traditionally published authors also might want to hire their own publicist to supplement whatever is being done by their publishers.
How much do you know about hiring an external publicist for your novel? | Carly Watters, Literary Agent