From the old tales

Is fantasy or science fiction your genre? Do you think it might be? Then you may be looking for a creature or a race to populate your world. Here are a few oldies you might want to adapt. A friend of mine, E.R. Barr, melded the Piasa legend with Celtic mythology in his award-winning debut novel, Roan: The Tales of Conor Archer.

Ten Mythological Creatures in Ancient Folklore | Ancient Origins
http://www.ancient-origins.net/myths-legends/ten-mythological-creatures-ancient-folklore-001805

To catch a reader

That back cover blurb is crucial to the sale. And even though these tips are far longer than the blurb should be, they’re worth reading.

6 Things to Consider When Writing Promotional Copy for Your Book by Karl Bunker — The Book Designer
http://m.thebookdesigner.com/?url=http%3A%2F%2Fwww.thebookdesigner.com%2F2014%2F06%2Fkarl-bunker%2F