Tag: marketing

Join my launch party

~ sharon ~ Leave a comment

Have you heard of a book launch party? They are a way of celebrating new publications with friends and families.

My short story, “Blood on the White Rose,” appears in Gone Fishin’: Crime Takes a Holiday, the eighth Sisters in Crime Guppy chapter anthology.

Not only is the story my first fiction publication, it’s also my first foray into book promotion. At least I’ll be part of a group, which makes me feel more comfortable about the process.

But I’d love you to join me when we debut our book in an online “gala” on Feb. 17 at 6 p.m. CT. Well, I think there will be something of the “gala” about it. I guess we’ll find out about that together.

You will need to register in advance at https://sistersincrime-org.zoom.us/webinar/register/WN_J2jaejhdRCCrcAtSJrO-DA. Please join us for our debut.

Less may be more

~ sharon ~ Leave a comment

Sitting in an In Print writer’s group meeting this afternoon, I heard our speaker Don Gingold of Sprocket Websites talked about marketing. One of the sites he referred to included this article about moderation.

Practicing Moderation with Your Marketing (and Why It Matters) | Social Media Today

http://www.socialmediatoday.com/marketing/practicing-moderation-your-marketing-and-why-it-matters

More on marketing

~ sharon ~ Leave a comment

One of my favorite people, Terri Reid, writes paranormal mysteries. She’s incredibly generous to aspiring writers, sharing tips she’s learned about successful self-publishing at conferences. Her background is in marketing. Here’s a Forbe’s interview with another self-published author, Mark Dawson, who’s also done quite well with his marketing approach. Of course, it helps to have stories worth reading, too.

How This Self-Published Author Made $450,000: Part 2 – Forbes.
http://www.forbes.com/sites/jaymcgregor/2015/05/12/how-this-self-published-author-made-450000-part-2/

To market, to market

~ sharon ~ Leave a comment

Over the last few years, I’ve met several authors who have been marketing their books. Most are independent. Some have hybrid contracts with publishing houses, and a few have traditional contracts. But I wouldn’t have met most of them if they hadn’t traveled to a book store or author fair or conference to talk about their books. Knowing something about marketing is critical these days. Here are four tips to consider.

4 Tactics To Create Brand Loyalty Through Relationship Marketing.
http://www.entrepreneur.com/article/245439?ctp=BizDev&src=Syndication&msc=LinkedInPulse