A friend from OWLS posted this and I think it’s worth sharing. These are questions a publisher (or agent) is likely to ask you.

http://www.briantracy.com/blog/writing/most-important-questions-to-answer-when-you-write-a-book/?utm_medium=cpc&utm_source=facebook.com&utm_campaign=blog&utm_content=shelf&utm_term=writersdigest