Entrepreneur magazine is telling business people to do what we do: Tell stories.
There are a couple of lessons here.
First, writers are business people too. When we try to sell our services as freelancers or book writers, we might borrow some of these techniques in talking about ourselves.
Second, who wants to be a ‘meh’ writer. This piece is a pretty straightforward restatement of some pretty basic rules.
And third, don’t forget that there is a market for more prosaic prose.

Turning Content from ‘Meh’ to Wow With Stortelling

http://m.entrepreneur.com/article/230977?utm_medium=referral&utm_source=pulsenews

Drawing a map of a room or a building or, in one case, a summer camp, helps me visualize my characters’ lives more completely. This post offers some reasons why.

The Allure of the Map
http://m.newyorker.com/online/blogs/books/2014/01/the-allure-of-the-map.html