Sitting in an In Print writer’s group meeting this afternoon, I heard our speaker Don Gingold of Sprocket Websites talked about marketing. One of the sites he referred to included this article about moderation. Practicing Moderation with Your Marketing (and Why It Matters) | Social Media Today http://www.socialmediatoday.com/marketing/practicing-moderation-your-marketing-and-why-it-matters
Tag Archives: marketing
Blog a book?
This is an interesting idea, but I’m not sure a writer could make money this way. The tips on timing and breaking up the project make sense, though. How to Plan Your Blogged Book – Elizabeth Spann Craig. http://elizabethspanncraig.com/3133/how-to-plan-your-blogged-book/
More on marketing
One of my favorite people, Terri Reid, writes paranormal mysteries. She’s incredibly generous to aspiring writers, sharing tips she’s learned about successful self-publishing at conferences. Her background is in marketing. Here’s a Forbe’s interview with another self-published author, Mark Dawson, who’s also done quite well with his marketing approach. Of course, it helps to haveContinue reading “More on marketing”
To market, to market
Over the last few years, I’ve met several authors who have been marketing their books. Most are independent. Some have hybrid contracts with publishing houses, and a few have traditional contracts. But I wouldn’t have met most of them if they hadn’t traveled to a book store or author fair or conference to talk aboutContinue reading “To market, to market”
Sell it
At nearly every session with the editors and agents at Love Is Murder*, somebody said, “This is business.” Well, it’s business if you want to make money from your writing. If you do, you may be able to use some of these tips when you market yourself and your work. A Glimpse Behind the CogsContinue reading “Sell it”
Judging covers
When I open my daily book bargains email, I look at the covers. When I wander through a book store, I look at the covers. I know I shouldn’t judge a book by it, but someyomes it can make me pick it up or pass it by. So here is the NY Times list ofContinue reading “Judging covers”
Gotta love ’em
Have you made a donation to National Public Radio? I make this unsolicited endorsement because among the consistent features of NPR are discussions about books. This book club is just the latest. I love the quirky reader’s guide, the chance to send questions and to listen to the conversation later. We can only wish toContinue reading “Gotta love ’em”
Read this …
I heard about NPR’s book concierge in the car yesterday but didn’t have time to stay for the story. When I looked for it later to try it out, I realized it’s another great little market research tool. Check it out. Visit the #bookconcierge, NPR’s guide to 2014’s great reads.
Magazine comes back in new guise
Back in high school, one of my English teachers talked about Scribener’s. It was long-dead by then, but it evoked a time when reading stories was a pastime akin to watching television (in one form or another), at least for some. It’s revival as a website speaks both to marketing and the importance of writing.Continue reading “Magazine comes back in new guise”
Who’s the enemy?
At a book fair last weekend, I talked to several authors about life after publication — that is, the marketing life. Then I saw this. It’s a great little reminder of what many successful marketing campaigns look like. And, frankly, it’s not a bad plot reminder either. The Amazingly Simple Anatomy of a Meaningful MarketingContinue reading “Who’s the enemy?”
