Less may be more

Sitting in an In Print writer’s group meeting this afternoon, I heard our speaker Don Gingold of Sprocket Websites talked about marketing. One of the sites he referred to included this article about moderation. Practicing Moderation with Your Marketing (and Why It Matters) | Social Media Today http://www.socialmediatoday.com/marketing/practicing-moderation-your-marketing-and-why-it-matters

More on marketing

One of my favorite people, Terri Reid, writes paranormal mysteries. She’s incredibly generous to aspiring writers, sharing tips she’s learned about successful self-publishing at conferences. Her background is in marketing. Here’s a Forbe’s interview with another self-published author, Mark Dawson, who’s also done quite well with his marketing approach. Of course, it helps to haveContinue reading “More on marketing”

To market, to market

Over the last few years, I’ve met several authors who have been marketing their books. Most are independent. Some have hybrid contracts with publishing houses, and a few have traditional contracts. But I wouldn’t have met most of them if they hadn’t traveled to a book store or author fair or conference to talk aboutContinue reading “To market, to market”

Gotta love ’em

Have you made a donation to National Public Radio? I make this unsolicited endorsement because among the consistent features of NPR are discussions about books. This book club is just the latest. I love the quirky reader’s guide, the chance to send questions and to listen to the conversation later. We can only wish toContinue reading “Gotta love ’em”

Magazine comes back in new guise

Back in high school, one of my English teachers talked about Scribener’s. It was long-dead by then, but it evoked a time when reading stories was a pastime akin to watching television (in one form or another), at least for some. It’s revival as a website speaks both to marketing and the importance of writing.Continue reading “Magazine comes back in new guise”

Who’s the enemy?

At a book fair last weekend, I talked to several authors about life after publication — that is, the marketing life. Then I saw this. It’s a great little reminder of what many successful marketing campaigns look like. And, frankly, it’s not a bad plot reminder either. The Amazingly Simple Anatomy of a Meaningful MarketingContinue reading “Who’s the enemy?”