Can't help telling stories
Sitting in an In Print writer’s group meeting this afternoon, I heard our speaker Don Gingold of Sprocket Websites talked about marketing. One of the sites he referred to included this article about moderation.
Practicing Moderation with Your Marketing (and Why It Matters) | Social Media Today
http://www.socialmediatoday.com/marketing/practicing-moderation-your-marketing-and-why-it-matters
This is an interesting idea, but I’m not sure a writer could make money this way. The tips on timing and breaking up the project make sense, though.
How to Plan Your Blogged Book – Elizabeth Spann Craig.
http://elizabethspanncraig.com/3133/how-to-plan-your-blogged-book/
One of my favorite people, Terri Reid, writes paranormal mysteries. She’s incredibly generous to aspiring writers, sharing tips she’s learned about successful self-publishing at conferences. Her background is in marketing. Here’s a Forbe’s interview with another self-published author, Mark Dawson, who’s also done quite well with his marketing approach. Of course, it helps to have stories worth reading, too.
How This Self-Published Author Made $450,000: Part 2 – Forbes.
http://www.forbes.com/sites/jaymcgregor/2015/05/12/how-this-self-published-author-made-450000-part-2/
Over the last few years, I’ve met several authors who have been marketing their books. Most are independent. Some have hybrid contracts with publishing houses, and a few have traditional contracts. But I wouldn’t have met most of them if they hadn’t traveled to a book store or author fair or conference to talk about their books. Knowing something about marketing is critical these days. Here are four tips to consider.
4 Tactics To Create Brand Loyalty Through Relationship Marketing.
http://www.entrepreneur.com/article/245439?ctp=BizDev&src=Syndication&msc=LinkedInPulse
At nearly every session with the editors and agents at Love Is Murder*, somebody said, “This is business.” Well, it’s business if you want to make money from your writing. If you do, you may be able to use some of these tips when you market yourself and your work.
A Glimpse Behind the Cogs of a Strategic Marketing Plan | Eliza Koch | LinkedIn
https://www.linkedin.com/pulse/glimpse-behind-cogs-strategic-marketing-plan-eliza-koch
*mystery writers conference in Chicago
When I open my daily book bargains email, I look at the covers. When I wander through a book store, I look at the covers. I know I shouldn’t judge a book by it, but someyomes it can make me pick it up or pass it by.
So here is the NY Times list of the best.
The Best Book Covers of 2014 – NYTimes.com
http://www.nytimes.com/interactive/2014/12/08/books/review/best-book-covers-2014.html?_r=0
Have you made a donation to National Public Radio? I make this unsolicited endorsement because among the consistent features of NPR are discussions about books. This book club is just the latest.
I love the quirky reader’s guide, the chance to send questions and to listen to the conversation later.
We can only wish to be this club’s selection someday.
Join The Morning Edition Book Club: We’re Reading ‘Deep Down Dark’ : NPR
I heard about NPR’s book concierge in the car yesterday but didn’t have time to stay for the story. When I looked for it later to try it out, I realized it’s another great little market research tool. Check it out.
Visit the #bookconcierge, NPR’s guide to 2014’s great reads.
Back in high school, one of my English teachers talked about Scribener’s. It was long-dead by then, but it evoked a time when reading stories was a pastime akin to watching television (in one form or another), at least for some.
It’s revival as a website speaks both to marketing and the importance of writing.
Scribner’s Magazine to Be Reincarnated as Literary Website – WSJ
http://m.wsj.com/articles/BL-SEB-84965
At a book fair last weekend, I talked to several authors about life after publication — that is, the marketing life. Then I saw this.
It’s a great little reminder of what many successful marketing campaigns look like.
And, frankly, it’s not a bad plot reminder either.
The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] – Copyblogger
http://www.copyblogger.com/meaningful-marketing-story/
