Less may be more

Sitting in an In Print writer’s group meeting this afternoon, I heard our speaker Don Gingold of Sprocket Websites talked about marketing. One of the sites he referred to included this article about moderation.

Practicing Moderation with Your Marketing (and Why It Matters) | Social Media Today

http://www.socialmediatoday.com/marketing/practicing-moderation-your-marketing-and-why-it-matters

Authors seek better communication

Bookseller‘s author survey has some interesting findings about traditional publishing. They provide another reason to give serious thought to self-publishing before deciding which route to take.

Authors call for better communication with publishers | The Bookseller
http://www.thebookseller.com/news/authors-call-better-communication-publishers

Your one-liner

Did the Oscars — and all the other recent movie awards — inspire you to finish the screenplay that’s been buried in your hard drive for a while? Well, first ask yourself, “What’s my logline?”
I heard of loglines from Laurie Scheer at the Madison Writers Institute a few years ago. If you want to pitch a story, you’ll need one of these.

Movie Loglines Don’t Tease. They Tell. – Script Magazine
http://www.scriptmag.com/features/movie-loglines-dont-tease-tell

Sell it

At nearly every session with the editors and agents at Love Is Murder*, somebody said, “This is business.” Well, it’s business if you want to make money from your writing. If you do, you may be able to use some of these tips when you market yourself and your work.

A Glimpse Behind the Cogs of a Strategic Marketing Plan | Eliza Koch | LinkedIn
https://www.linkedin.com/pulse/glimpse-behind-cogs-strategic-marketing-plan-eliza-koch

*mystery writers conference in Chicago