Less may be more

Sitting in an In Print writer’s group meeting this afternoon, I heard our speaker Don Gingold of Sprocket Websites talked about marketing. One of the sites he referred to included this article about moderation. Practicing Moderation with Your Marketing (and Why It Matters) | Social Media Today http://www.socialmediatoday.com/marketing/practicing-moderation-your-marketing-and-why-it-matters

Authors seek better communication

Bookseller‘s author survey has some interesting findings about traditional publishing. They provide another reason to give serious thought to self-publishing before deciding which route to take. Authors call for better communication with publishers | The Bookseller http://www.thebookseller.com/news/authors-call-better-communication-publishers

Your one-liner

Did the Oscars — and all the other recent movie awards — inspire you to finish the screenplay that’s been buried in your hard drive for a while? Well, first ask yourself, “What’s my logline?” I heard of loglines from Laurie Scheer at the Madison Writers Institute a few years ago. If you want toContinue reading “Your one-liner”

Brand labeling

If your book cover is your label, then this advice is for you. Whether you design your own or your publisher designs it for you, think about these tips when you look at your options. FUNDAMENTALS OF STRONG LABEL DESIGN – DON’T SCREW IT UP! | Dewey Weddington | LinkedIn https://www.linkedin.com/pulse/fundamentals-strong-label-design-dont-screw-up-dewey-weddington

Get your money’s worth

If you decide to publish independently, you may opt to hire a publicist or someone else to help you draw attention to your website. Here are some things you’ll want to know before contracting with anyone. Of course, check with your lawyer, too. 10 Questions to Ask When Hiring an SEO Consultant http://www.entrepreneur.com/article/227229