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A friend who used to work in radio and I were comparing notes this week about how writing varies for different media. We agreed that it generally needs to be tighter for radio than print, but that it should be “good” for both.  We also agreed research is important, in addition to word choice and grammar.
We talked a little, too, about how people in various media work. Here’s more on that topic from one of radio’s best.

I’m Ira Glass, Host of This American Life, and This Is How I Work