Plant before the rain

Now that you’re planning your brainstorming party (see yesterday’s post), it’s time to expand the metaphor.
Consider planting idea seeds before dousing then with brainstorm rain.
This Fast Company article suggests you’re likely to wash away unrooted ideas in a flood of enthusiasm after you hear the first few in a traditional session.
In short, if you want to maximize the variety of  ideas at your brainstorming party — after you play the word games — have everyone write down some ideas quietly before you share and develop them.

Brainstorming Doesn’t Work; Try This Technique Instead | Fast Company | Business + Innovation


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