Writing can be solitary work and some of us like the time alone. But when the last draft is done, we need to be able to promote it. Clark and Molinsky offer some suggestions to help reticent people move from “brand x” to “Brand U.”
Self-Promotion for Professionals from Countries Where Bragging Is Bad – Dorie Clark , and Andy Molinsky – Harvard Business Review
http://blogs.hbr.org/2014/03/self-promotion-for-professionals-from-countries-where-bragging-is-bad/
sharon p. lynn 