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Back in high school, one of my English teachers talked about Scribener’s. It was long-dead by then, but it evoked a time when reading stories was a pastime akin to watching television (in one form or another), at least for some.
It’s revival as a website speaks both to marketing and the importance of writing.

Scribner’s Magazine to Be Reincarnated as Literary Website – WSJ
http://m.wsj.com/articles/BL-SEB-84965

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