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OK, so Valentine’s Day was a week ago and the organizing metaphor feels a little lame by now. But I’ve been on the receiving end of marketing pitches for years.
These tips are good.
If you have to do your own marketing for freelace articles, book tours, ghost writing or your nephew’s school fundraiser, following these suggestions will help.
And I’d add emphasize number two. Meet the reporter’s deadline. She or he will find another source if you don’t follow through.

8 Ways to Make Reporters Fall In Love With Your Startup | Entrepreneur.com